Blog

  • How Virgin is Re-inventing the Airline Industry

    In true Richard Branson style Virgin has once again found a way to take an unprofitable industry and make it profitable by being fun, innovative and sexy.  The price point is attractive and the service level truly appeals to an up and coming generation while addressing the needs of business travelers.  There are some lessons that Virgin beautifully […]

  • Cracking the B2B Online Marketing and Tele-Marketing Code

    Last month I had the opportunity to attend the Online Leads Conference (http://www.leadscon.com/) in New York where I was able to connect with the best and brightest in the lead generation and conversion industry.  I learned a number of different strategies of what works and more importantly what doesn’t work.  For example, when I was […]

  • 5 Things You Can Do Right Now to Increase Sales

    1. Up-sell & Cross-sell. Train your sales team to listen for prospect’s hot buttons (needs, challenges, wants, and desires) and then clearly spell out the benefits of upgraded options. Give them strategies for putting the additional price into persp ective: “sure it may cost more no w, but in the long run…” , explain value vs. […]

  • How to Build a Billion Dollar Company Culture

    I just finished reading Delivering Happiness by Tony Hsieh, the CEO of Zappos – a company that grew from a simple idea to over 1 billion in revenues in ten years. What was his secret to success? Culture. Based on my experience of working with many successful entrepreneurs from many different industries I´ve realized it really comes […]

  • Digital Freedom

    How much time do you spend on e-mail, facebook, or twitter?  Most surveys suggest an internet-savvy person spends between 2-4 hours online every day. On the higher end, that is 25% of our conscious lives. That’s a lot of time spent on one activity! Email and social media can be a great tool if used the right […]