Why You Should Specialize Your Sales Team, with Aaron Ross

  • Aaron Ross author of best selling author of Predictable Revenue interview

I recently did an interview with Aaron Ross, the best selling author of Predictable Revenue.

In this interview we talk about:

  • Aaron’s story at Salesforce and Predictable Revenue
  • The concept of specialization and lead categorization
  • Best practices around outsourcing your prospecting teams
  • How to differentiate using the messaging matrix 

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About Aaron Ross:

Aaron Ross is the best-selling author of  Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com . His consulting company, Predictable Revenue Inc., helps b2b companies triple sales growth. Before Predictable Revenue,  Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by $100 million. Aaron graduated from Stanford University and lives in Los Angeles with his wife and four children.


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