I recently did an interview with Aaron Ross, the best selling author of Predictable Revenue.
In this interview we talk about:
- Aaron’s story at Salesforce and Predictable Revenue
- The concept of specialization and lead categorization
- Best practices around outsourcing your prospecting teams
- How to differentiate using the messaging matrix
About Aaron Ross:
Aaron Ross is the best-selling author of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com . His consulting company, Predictable Revenue Inc., helps b2b companies triple sales growth. Before Predictable Revenue, Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by $100 million. Aaron graduated from Stanford University and lives in Los Angeles with his wife and four children.